What does the title “best web design company” entail? How does a company become known as the “best web design company in the world”? And what criteria is used to determine the title?
But before we figure out how we (or anyone else) can be considered as the best web design company, or even just one of the best web design companies out there, we had to first determine how the “best web design company” was actually defined. We’ll show you some companies that we believe are the best in the business and then we’ll discuss qualities that a good web design company should possess. Read on to learn more!
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10 of the Best Web Design Agencies
Here is our list of the top design companies:
Reason: With a mezmerizing homepage, Razorfish offers to “crack the creative code” with its work from 34 offices on five continenets. With clients like Mercedes-Benz, Walmart, Southwest Airlines, and Audi, this company is one of our favorites.
2 Publicis. Sapient
Reason: A company that works with every industry from healthcare and travel, to automotive and retail banking, Sapient has you covered. They promise to reinvent key business activities and offer unmatched expertise, which is why we love them.
3 North Kingdom
Reason: North Kingdom found a place on our best web design company list mainly due to their work on Vodafone’s website and the “Got Milk” promotional website. In terms of their overall quality, we believe they have some of the top web designers in the world. North Kingdom clients have a more international flair, including Coke, Toyota, and Victoria’s Secret.
Reason: Noted as the fourth largest independent advertising agency in the US, 22squared has some impressive clients, including Baskin-Robbins, GNC, HanesBrands and The Home Depot. Offering everything from creative content development to ROI analysis, this company offers it all.
Reason: Working with companies like Ben & Jerry’s, Canon and Coca-Cola, 360i has certainly made a name for itself. It offers planning, strategy, social, technology and more–making it easy to understand why it landed a spot on the list. They’ve also landed a spot on other lists, boasting over ten awards.
6 Grey Global Group
Reason: Located on Fifth Avenue in New York City, Grey Global Group serves the NFL, Soundcloud and Volvo–providing it with an impressive portfolio. Grey serves one-fifth of the Fortune 500 list which makes it one of the most successful companies on the list. They offer everything from digital technology, to media and advertising.
Reason: Cramer-Krasselt believes that “the brand with the most friends wins,” and insists that creativity, media, and strategy work as one. They offer digital services, analytics, public relations, and more, and works for companies like Nikon, Corona and Panera Bread.
8 Tombras Group
Reason: Tombras is a family-owned agency that was founded back in 1946. They were named the National Small Agency of the Year by Ad Age, and that doesn’t even cover their extensive list of impressive clients. Serving businesses like Michelin, MoonPie, and McDonalds, this company gets a definite spot on our list.
Reason: Offering social media, data science, and design, AKQA has done work for Nike Football, Google, and Warner Brothers Entertainment. They have also collaboarated with Usher and won four awards at The Clios. With a resume like that, AKQA was sure to make our list.
Reason: Conversant allows its customers to reach millions of mobile users with targeted advertising, video, and CRM. They also offer everything from engineering to marketing and human resources. Their partners are pretty impressive too–they serve companies like Green Plum, AdChoices and Double Verify.
Qualities of the Best Web Design Companies
Defining the best website design company isn’t based on design alone. Not only is design subjective, it is also impossible to rate all the top web design companies based on only that set of criteria.
This means that you can’t determine if a company is one of the best, based on just their design portfolio. There are many other factors to consider as well.
So if it’s not just the quality of web design that qualifies a firm as a “best web design company,” then what does?
Here are the qualities that we feel the best web design company in the world should have.
This is the most obvious on our list of criteria for the best web design company. It shouldn’t come as a surprise that an agency’s work has to be recognized for its quality and effectiveness to be considered one of the best.
Some of the national awards available for stellar website design include the Horizon Interactive Awards, the Webby Awards, and The Interactive Media Awards. There are also many awards available in specific regions or states that can be given to the best local web design.
Because web design is a constantly-changing industry, the best web design companies are those who keep their clients’ sites up to date with the latest technology. Even the coolest designs are bound to feel outdated within a few years, and with modern consumers who are used to constant updates and innovation, it’s important for the best design company to provide cutting edge ideas that are unique, fresh, and satisfying for the customer.
Some companies may think that simply updating visual elements is enough to make clients happy, but true innovation means embracing change in all forms. To be a top design company, you need to do more than follow the trends—you need to be a trailblazer.
For example, the recent shift towards browsing the web on devices other than desktop computers led the best web design companies to develop an entirely new approach to design that is compatible with smartphones, tablets, and other devices.
This approach, called responsive design, is now essential for success in search engines.
Although most companies will eventually jump on the bandwagon if a new strategy or trend becomes popular enough, the best web design companies are those who stay at the forefront. True dedication to clients means always wanting them to have the best, and sometimes the way to give them that is by creating it.
The best web design companies should have a wide range of past work.
To qualify for the “the best web design company” title, a firm needs to show that they’ve worked in a variety of industries. It’s not enough to build and design websites for just one industry or area of focus.
The best website design firms can display work with dozens of clients across multiple industries, showing strong elements of versatility and adaptation that is indicative of any good web design company. The best webdesign company could tailor their user experience and results to accommodate the needs of any business, from construction to textiles and more.
The more clients a design company works with, the better! Customers want to know that you can, without a doubt, work with their company to design the best possible website.
EXTENSIVE SERVICES OFFERED
It would be easy to rank as the best web design company if the focus was solely on web design. To us, that’s not good enough.
To qualify as one of the best, a web design firm has to do more than just web design. The best website design companies offer a full-range of services to meet all the needs of clients, from Internet marketing to development.